About Boby Chemmanur
Boby Chemmanur (Chemmanur Devasikutty Boby) is the Chairman and Managing Director of Boby Chemmanur International Group which mostly trades in gold. He has an impressive social media following in Kerala and is fondly referred to as Bo-Che by his fans.
He is a genius marketer, he is known for his extraordinary personality. This has turned him into a viral celebrity, any appearance from him on media creates a big buzz, which promotes his business and brand.
He made several headlines over the years like bringing legend Diego Marodana to Kerala to inaugurate his store in 2012.
He is the founder of Life Vision Charitable Trust, which provides financial help to poor people who are in need. In April 2014, he undertook a record-breaking marathon (812 km) from Kasargod to Thiruvananthapuram for creating the World's largest Blood Bank ( Boby Friends Blood Bank ).